Creativity

Novel (new) associations which are useful
(Isaken and Treffinger, 1993)
Creating is making new links to what the conventions are, in my music video I made links to different conventions that were normally seen in a music video, for example I used some conventions of Goodwins theory. This included using Genre characteristics, the relationship between lyrics and visuals, the relationship between music and visuals, voyeurism and Star motifs. Goodwin said that in every music video these conventions would appear.

The making of the new and the rearranging of the old
(Bentley, 1997)
A different way of looking at creativity is taking inspiration of something and making it your own. For example when planning our music video, we looked at some music videos that matched our genre. The artist that we chose would best suit a narrative based video. We used the idea of a story emerging behind the video, which we had seen in other narrative based video’s we then decided that if we added some performance in the music video would make it more interesting.

Rule breaking/boundary testing
When using creativity you can break rules deliberately for it to be your own. When making my music video I tried using different editing effects that would not be stereotypical to a narrative based video. This is because I wanted the video to stand out, and make it look different to everything else. I think the use of different transitions still make the music video look soft and magical but with some of the editing techniques that I used I made it look different.